Blog

Keyword Mapping Strategies for SEO

  When it comes to SEO, keyword mapping strategies play a critical role in determining the success of your marketing campaigns. Keyword mapping is the process of matching keyword phrases to individual pages of your website. This allows search engines to understand the relevance of each page in relation to specific search queries. By implementing a proper keyword mapping strategy, you'll be able to attract the right audience to your website, increase organic traffic, and ult...

Boost Your Google PageSpeed Insights Score with These Simple Strategies

  Page loading speed is a significant factor in determining the success of your website. Google PageSpeed Insights is a vital metric that measures your website's loading speed and performance. A good score in PageSpeed Insights is essential for higher search engine rankings, improved user experience, and increased traffic to your website. In this article, we will discuss a few simple strategies that can help you boost your Google PageSpeed Insights score.  ...

How Your Website Design Affects Your SEO Rankings

  It's no secret that Search engine optimization (SEO) is crucial for the success of your website. However, some overlook the impact that web design has on SEO. The truth is, web design plays a significant role in boosting your SEO and taking your digital marketing campaign to the next level. In this blog post, we’ll explore the relationship between SEO and web design and discuss why it’s essential to create a website that is visually appealing and user-friendly...

Everything You Need to Know About HTML Redirects for SEO

  Are you struggling to drive traffic to your website despite investing in the best SEO practices? One of the reasons could be the improper utilization of HTML redirects. HTML redirects play a critical role in ensuring that visitors can access the correct page and have a seamless browsing experience while on your website. In this blog post, we discuss everything you need to know about HTML redirects and how they can significantly improve your site's SEO ranking. &...

How SEO Forecasting Can Benefit Your Business

  The world of SEO is constantly evolving and new trends are emerging every day. Trying to keep up with all the changes can be challenging, but it is essential if you want to remain competitive in your field. One way to stay ahead of the game is by using SEO forecasting. This process utilizes data analysis and site audits to predict future results and inform your SEO strategy. In this blog post, we will explore the uses and benefits of SEO forecasting, and why it is critical to...

Tips to Write SEO Headlines That Rank

  As more and more businesses move online, the importance of search engine optimization (SEO) is increasing exponentially. One of the most important factors in SEO is the headline of your content. The headline is what catches the eye of potential readers and determines whether or not they click through to your website. Writing SEO-friendly headlines is not an easy task, but with these tips, you can create compelling headlines that both rank well and engage readers. &n...

The Power of Online Advertisement

  In today's digital age, online advertising has become a vital tool for businesses to reach their target audience. As more and more consumers turn to the internet to search for products and services, businesses must adapt and actively engage in online advertising to succeed. But with so many options available, it can be overwhelming to determine the best strategies for your business. In this blog post, we will explore the power of online advertisement and provide you with ...

Understanding the Basics of UI Design Principles

In the digital age, a website or application's User Interface (UI) plays a significant role in attracting and retaining customers. UI Design reflects the user experience (UX) and plays a critical role in how users interact with digital interfaces. To build visually impressive and interactive interfaces, understanding the fundamental UI design principles is vital. They help guide design decisions for UI elements such as buttons, typography, colors, and layout. In this blog post, we...

A Guide on How to Conduct Usability Testing

  Creating a website is no easy task, and one of the most crucial steps to ensure its success is through usability testing. Usability testing helps website developers to determine if their site is user-friendly and easy to navigate. This testing also helps improve the overall flow of the website and create a user-friendly experience. Looking for the best web design in Orlando, FL? Look to REK Marketing & Design, where we specialize in creating modern, user-friendly websites...

The Importance and Uses of Wireframe in Web Design

  If you're planning to create a website for your business or organization, it's crucial to take web design into consideration. Visualizing the design before starting to code is necessary, and this is where wireframes come into play. Wireframing is an essential stage in web design, as it helps to create a concrete plan for your website. In this article, we'll discuss the importance and uses of wireframes and how they can help in perfecting your web design. ...