Blog

Designing Your Website? Why Choose REK Marketing?

Experience and Expertise At REK Marketing, our team is comprised of experienced and knowledgeable professionals from the fields of web design, digital marketing, SEO, and graphic design. Our years of experience have taught us the importance of creating websites that are not only visually appealing but also functional and easy-to-use. We understand that different businesses have different objectives when it comes to their website design, which is why we take the time to understand ...

Why Your Website Needs an SSL Certificate

What is an SSL Certificate? An SSL certificate is a digital security protocol used to protect the transmission of data between a web server and a browser. It encrypts all communication between the two parties so that other third parties, such as hackers or criminals, cannot access the data. This encryption helps ensure that any sensitive information on your website remains secure. How do I Get an SSL Certificate? The easiest way to get an SSL certificate for ...

How Web Development and SEO Work Hand in Hand

How Web Development Influences SEO The primary way that web development impacts SEO is through the use of keywords and content optimization. Keywords are words or phrases that people use when searching for something online. By strategically placing keywords throughout your website’s content, you can increase its ranking on search engine results pages (SERPs). This will make it easier for potential customers to find your website and improve your chances of success. ...

On-Page vs. Off-Page SEO: What’s the Difference?

On-Page SEO On-page SEO refers to any optimization done on the actual content of your website. This includes things like optimizing titles and meta descriptions, using relevant keywords throughout your content, ensuring proper formatting, creating internal links between pages on your site, and using alt tags for images. All of these elements are important for helping search engine spiders understand your page content and rank it accordingly in search results. Off-Page S...

How Blogs Can Help Improve Your SEO

Content Quality Creating quality content is the cornerstone of any good SEO strategy. The more high-quality content you create, the better your rankings will be on search engines like Google and Bing. A blog gives you an opportunity to create quality content quickly and easily. Each blog post should contain relevant keywords, links, images, and other elements that help draw in readers and keep them engaged with your website. Link Building In addition to helpi...

Does Your Website Need a Professional Touch?

Functionality and UX Design It’s true that you don’t need an advanced degree or certification in web design to create a functioning website. But if you want your website to stand out and attract visitors, then it needs to be more than just functional—it also needs to be user-friendly. That means creating an intuitive user experience with clearly labeled menus, easily navigable pages, and visually appealing designs. Professionals have the training and experience n...

The Impact of Citations on SEO

Citations Help You Rank Higher in Search Results Having quality citations is an essential part of any good SEO strategy because they can significantly increase your chances of ranking higher in search engine results pages (SERPs). The more high-quality citations you have, the more reputable your business looks to search engines like Google. That means that when someone searches for terms related to your business, you’ll have a better chance of showing up in the top search re...

How Backlinking Improves SEO Rankings

How Backlinking Helps SEO Backlinks are one of the most important factors when it comes to improving your rankings in the SERPs. Search engines view these links as votes of confidence in your content and website, which means they will rank your website higher if it has more backlinks than other websites that rank similarly. This means that if you can get high-quality backlinks from reputable websites, then you will be able to improve your rankings significantly. Another ...

The Benefits of Minimalistic Design for Your Website

  In the world of website design, minimalism is king. As technology advances and aesthetics become increasingly important, minimalistic design has become a major trend in website design. If you are looking to build or update your website, it pays to understand why minimalistic design can be beneficial for your business. Let’s take a look at what makes minimalistic designs so appealing and how they can benefit your website in Orlando. What is Minimalisti...

How to Create an Intuitive User Experience for Your Website

  When creating a website, one of the most important factors to consider is the user experience. A website that provides a pleasant and intuitive experience for users will keep them engaged and help increase conversion rates. Here are some tips on how to deliver an intuitive user experience for your website design in Orlando. User Interface Design When designing a website, it’s important to remember that the end user should be at the center o...