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4 Benefits of a Business Website

The benefits of having a website are numerous for big and small business owners. The internet influences the world around us in countless ways, and with people spending innumerable hours of a day on the web, it is helpful for every business to create an active web presence. Unfortunately, only a percentage of smaller firms have a website, likely because they are not familiar with the profitable benefits of having one. For questions about additional advantages of website creation, REK Marketin...

Blogging for Optimized Communication

Blogs have saturated the internet since the coining of the term in 1999, shortened from the original weblog term introduced in 1997. Blogs are written commentary on a specific topic written in a format that makes it easy for people to read and participate. In the mid-90s, the recurring nightmare of traditional media was that the high speed and low cost of online information circulation would result in a tidal wave of new, Web-only news sources that would threaten their monopoly on a...

3 Ways to Implement a Successful Online Marketing Strategy

Businesses are spending more money than ever on online advertising. Online advertising spending has long overtaken traditional marketing methods like radio ads, cable television ads, billboards, and B-2-B magazine ads. As a result, businesses that avoid online marketing are likely to perform less successfully than their counterparts moving advertising dollars to create an online presence. But it is vitally important for companies to present online advertising to consumers effectively. REK Mar...

Understanding SEO Concepts and Usage

Running a successful business today almost exclusively requires some level of expansion into the digital world. It is nearly impossible for a business to survive without a robust online presence and social media following. Most companies today pay more attention to their online stores than their physical ones. It has become common to encounter stores with a substantial virtual presence, while their physical counterparts consist of nothing more than warehouses to store their goods. This move t...

3 Easy Ways to Optimize Small Business Marketing

Marketing is vital to the continued success of every business. Small businesses often have some level of marketing strategy in place, but there is always room for improvement as marketing is an ever evolving landscape. As marketing tactics continue to change, it only makes sense for small business marketing strategies to advance too. Small businesses who do not invest in consistent marketing growth often experience a loss in profit and customer base. This can damage any business, bu...

Getting to know SEO

Owning a business can be incredibly rewarding. You have the ability to make your own hours, you can be as creative as you want to with your business module, and your capacity to expand is limitless. As a business owner, the world is your oyster – as long as you make sure that you know how to manage all of the paperwork, get yourself out there, and build a name for yourself so that potential clients are aware of who to call when they need that particular service/that you exist. ...

SEO for beginners

As soon as you begin your online marketing journey you will need to learn about SEO and how you can use it with your business. You will start to see numerous articles about SEO and how it applies to marketing. SEO stands for search engine optimization. This is the way that search engines decide what results to return. By understanding how it works, you as a business owner can take advantage of this to send potential customers to your site. It’s a tool you can use in your missi...

Five Ways to Drive Traffic to Your Website – Without Paying for Ads

Your website will not grow without any traffic.  You need users and visitors in order to receive sales, get views, and increase conversion rates.  Without traffic, your website will be stagnant and underutilized.  As experts in web marketing in Orlando, we understand the ways to drive traffic to your website so that you can start gaining traction online.  All these methods involve not paying the expensive price tag of online ads.  These are a few ways to improve your ...

Five Ways to Improve the Design and Function of Your Website

Web design is no easy task.  It requires awareness to search engine optimization, design elements to add style and appeal, and back-end operations to increase speed and function.  When you are designing your own website, you may feel like you are constantly learning new techniques, strategies, and information about web design in Orlando.  However, when you follow certain tips, you can learn how to make your website a success.  These are a few ways to improve the design and...

Six Tips to Improve Your Web Marketing Efforts

As the commercial world is changing, so should your web marketing techniques. It's critical to stay on top of the changing environment and technological advancements to make web marketers' work more accessible.  As experts in web marketing in Orlando, we help build, optimize, and run small business websites so that you can grow online.  These are a few tips that will help you improve your web marketing efforts. Optimize Your Website Pick a domain name b...