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Identifying the SEO tools that work for your business

Even though everyone using SEO aims for success, the approach for each business is different. If a business is locally listed or it operates majorly as a brick and mortar business, the approach will be different from an online-based business. This means each business needs to find out the SEO tools they should be using. Here are some tools that will calibrate SEO methods to fit the needs of your business. SEO Tools Designed for Local Businesses. For maximum success in yo...

Web Development: The Backbone Of Web Promotion

The formation of web development has evolved since the inception of the internet, and it’s now the backbone of marketing on the internet. Here’s everything you need to know about the most recent boom in business marketing: Purроѕе оf web development Web development begun in the late 80’s and early 90’s as businesses began to embrace the power of the internet as a plane of interaction. In its primitive phases, web marketing was exclusive to em...

What To Ask Yourself Before Web Design

Web design, without a doubt, is a vital component for any business looking to thrive in today’s market. While it is essential, you need to have all your ducks in a row before you undertake such an investment. Let’s take a look at some gray areas you may need to clear up before beginning the process of web development. Why Do You Want a Web site? What exactly is the purpose of your website? Do you want to conduct business operations directly online, or simply ...

What to Know About Location-Based SEO

SEO in Orlando Search Engine Optimization is an important factor in growing a business. Taking advantage of SEO fully involves the use of location-based SEO. If you’re in business near the Orlando area, it’s in your best interest to calibrate your search engine optimization to your specific area. Here’s what you stand to gain from location-based SEO: Benefits From a tourism standpoint, using specific location information to promote your busi...

Terms Used in Web Marketing

As the role and inner workings of the internet have grown more complex, so has the role and terminology associated with web marketing. In this article, we will help you get up to speed with all of the web marketing jargon being used today. Look into each of these terms to get a better understanding of the process as a whole. 1. Ad ѕрасе The location and amount of space an advertisement takes up on a webpage. The cost of this increases more as the popularity of the w...

Web Marketing for Beginners

A majority of business owners have websites but are unaware of the complex practice of web marketing. Web marketing is the future of business and is essential to any successful modern practice. Here’s everything you need to know if you’re new to the concept of web marketing. What is web marketing? Web or internet marketing broadly refers to marketing efforts that are done online to help spread the word about a business’s goods and services. There are ma...

Top Tips for Improving Your Website’s Google Ranking

Every business wants to be on the front page of Google. With the right resources, and some help from REK Marketing and Design, consider business a likely candidate for the number one spot in your customers’ search results. Here are some crucial tips that will aide you in your journey to the front page of Google: 1. Have a solid foundation The key to good search engine optimization is having a good website structure and site map. Even the most expensive SEO campaign...

Common Web Design Mistakes

Web design is a complex process with a very steep learning curve. A small business owner with no experience with coding or a long-standing business with no web presence is bound to make mistakes when entering the field of web design. Here are common mistakes first-time web designers make, and how to avoid them: 1. Don’t Guess with Source Code Computer coding is an unforgiving system of syntax, style, and mathematical linguistics. Like any spoken language, a program...

Benefits of Accepting Payments Online

The liquidity of money refers to how fluidly it circulates on the world economy. Economists call it M1, the grand aggregate of all liquid money in the economy, ready to be spent. Long gone are the days dominated by paper currency transactions and physical checks. The future of economic transaction is digital. Cash will never be fully removed from the equation, but digital funds transfer will soon become the primary form of business transaction. Here’s how your business can capitalize on...

Should you Upgrade your Website?

Technology develops as quickly as consumer taste, meaning that updates to your business website are mandatory. Compare the Google of 2008 to the Google of today. Google has embraced clean modern design, as most top grossing websites of today. If you’re wondering when it’s time to upgrade your website, or wondering what’s to gain from an upgrade, this article is for you. Common Problems that show that Your Website needs an Upgrade Unacceptably sl...