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Choosing the Right Font for Your Website

One of the most critical elements of successful website design is choosing the right fonts. While your target audience may be unaware of it, the right font can make an emotional connection with your audience, helping you meet your digital marketing goals. Keep these tips in mind when choosing fonts for your website. Pick Only Three Fonts At most, you should use only three fonts on your website. You should have a primary font that you use for your titles, subheadings, and...

Need Leads? Try SEO

If your small business needs to generate more leads, then you need to look at your search engine optimization (SEO) game plan. There are many ways that you can use SEO as an offensive tool allowing you to generate more leads for your business. The successful implementation of SEO can also keep you far ahead of the competition. Use our SEO playbook to take the first step on your journey to success. Optimize Your Small Business Website Distinguishing yourself as a small bu...

The Painful Truth That Words are Destroying Your Marketing Message

While you have been racking your brain to come up with the right words to include on your website, the painful truth is that your words may be hurting your efforts. The wrong words, too many words, or weak words can do more harm than good to your web marketing efforts. Keep the following tips in mind and choose your words carefully. Get to the Point Use only the words that you need to convey your message. Be wary of using adjectives and adverbs. Get right to the point an...

Help! I Need Marketing Goals

In the constantly evolving world of digital marketing, it’s hard to know what your next move should be. You can choose to focus on your own website, social media, forums and a host of other choices, but you never know if you are headed in the right direction. This is where it’s important to implement marketing goals into your strategy. Your goals should be specific, measurable, attainable, relevant and timely. While your goals will be unique to your business, here are some core id...

Don’t Lose Your Way

Imagine being on a hike and losing your map in the middle of your journey. Losing your ability to navigate causes immediate panic and confusion. People don’t like being lost, and this applies to the internet as well. Maintaining visitors’ ability to navigate your website is crucial for earning their engagement and trust. Here’s how to keep your visitors comfortable with your website’s navigation. Consistent Make sure that your navigation is consis...

SEO for the Win

Competition is the lifeblood of capitalism. This truth is only magnified on the internet, where business is accelerated. It’s no secret that Search Engine Optimization (SEO) is the future of online business. The field of SEO is a very competitive one as business try their hardest to capture as much online attention as they possibly can. The great news is that getting competitive in SEO sparks innovation, prevents complacency, and encourages you to improve every aspect of your business. ...

Connect With Your Audience Through Web Marketing

Web marketing is a great way to connect with your target audience. You have many different types of content that you can use, but many Orlando business owners and managers find that they get stuck using the same style of content every time. While this may connect beautifully with part of your target audience, you can reach even more people when you use different content types. Consider these content types the next time you are producing content for your website. Blogging ...

A Brief Guide to Google’s Algorithms

Occasionally, Google makes changes in how they rank websites. It is speculated that this practice ensures diversification of search results. Google tightly guards their ranking algorithms so ultimately, all we can do is speculate. In fact, some companies even publish a weather-like report based on how volatile rankings have been over the last 24 hours. Once Google makes a change to their algorithm, it’s important to adhere in the pursuit of web relevance. Here are some of the major algo...

Tips for Using Effective Imagery on the Internet

Studies from the Social Science Research Network find that 65% of people are visual learners. Humans are visually inclined beings, meaning that it’s important to use imagery to capture attention. It is vital, however, to choose the right images for your website because you want to deliver a consistent message to your viewers. Here are some tips you’ll want to keep in mind when choosing the right images for your website. Choose Quality Internet users tend to t...

Make the Most of Subheadings in Blogs

When visitors of your website read your blog, a majority of them are skimming through the fluff to find the information they’re looking for. If they do not find anything quickly that interests them, they are off to your competitor’s site to see what they have on a subject. It’s therefore paramount to not only capture your readers’ attention, but to guide them through your articles to retain their attention. Subheadings (like the ones in green below) are an ef...