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4 Reasons that Web Design is Essential

If you are considering redesigning your website, you may wonder about the importance of website design. Does your website's design affect your business and audience? Experts offer these 4 reasons that web design in Orlando is essential: First impressions matter When an audience clicks on your website, they will find their first impression of your business. Within seconds they will have judged your business based on what they see on your page. It is crucial to positiv...

7 Benefits of Digital Marketing for Businesses

Digital marketing is effective in all industries and is essential for connecting a customer with a business. On Google, it can connect businesses with ideal customers through SEO practices. Likewise, social media marketing connects customers with businesses through social media, and email marketing connects businesses with customers through email. Digital marketing is vital for any business that wants continued growth. Experts offer these 7 benefits of digital marketing for business...

4 Your Business Benefits Needs to Know About SEO

Most business owners are educated on the value of SEO and why it is essential for their business website. However, many business owners only understand the definition of search engine optimization but don't fully understand why search engine optimization is so necessary for businesses today. The value of SEO reaches far beyond search engines and even impacts companies that do not have websites. Experts offer these four reasons every business owner should know about search engine...

4 Benefits of a Business Website

The benefits of having a website are numerous for big and small business owners. The internet influences the world around us in countless ways, and with people spending innumerable hours of a day on the web, it is helpful for every business to create an active web presence. Unfortunately, only a percentage of smaller firms have a website, likely because they are not familiar with the profitable benefits of having one. For questions about additional advantages of website creation, REK Marketin...

Blogging for Optimized Communication

Blogs have saturated the internet since the coining of the term in 1999, shortened from the original weblog term introduced in 1997. Blogs are written commentary on a specific topic written in a format that makes it easy for people to read and participate. In the mid-90s, the recurring nightmare of traditional media was that the high speed and low cost of online information circulation would result in a tidal wave of new, Web-only news sources that would threaten their monopoly on a...

3 Ways to Implement a Successful Online Marketing Strategy

Businesses are spending more money than ever on online advertising. Online advertising spending has long overtaken traditional marketing methods like radio ads, cable television ads, billboards, and B-2-B magazine ads. As a result, businesses that avoid online marketing are likely to perform less successfully than their counterparts moving advertising dollars to create an online presence. But it is vitally important for companies to present online advertising to consumers effectively. REK Mar...

Understanding SEO Concepts and Usage

Running a successful business today almost exclusively requires some level of expansion into the digital world. It is nearly impossible for a business to survive without a robust online presence and social media following. Most companies today pay more attention to their online stores than their physical ones. It has become common to encounter stores with a substantial virtual presence, while their physical counterparts consist of nothing more than warehouses to store their goods. This move t...

3 Easy Ways to Optimize Small Business Marketing

Marketing is vital to the continued success of every business. Small businesses often have some level of marketing strategy in place, but there is always room for improvement as marketing is an ever evolving landscape. As marketing tactics continue to change, it only makes sense for small business marketing strategies to advance too. Small businesses who do not invest in consistent marketing growth often experience a loss in profit and customer base. This can damage any business, bu...

Getting to know SEO

Owning a business can be incredibly rewarding. You have the ability to make your own hours, you can be as creative as you want to with your business module, and your capacity to expand is limitless. As a business owner, the world is your oyster – as long as you make sure that you know how to manage all of the paperwork, get yourself out there, and build a name for yourself so that potential clients are aware of who to call when they need that particular service/that you exist. ...

SEO for beginners

As soon as you begin your online marketing journey you will need to learn about SEO and how you can use it with your business. You will start to see numerous articles about SEO and how it applies to marketing. SEO stands for search engine optimization. This is the way that search engines decide what results to return. By understanding how it works, you as a business owner can take advantage of this to send potential customers to your site. It’s a tool you can use in your missi...