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Simple Tips to enhance your brand Awareness and Online Presence

Small and medium scale businesses are increasing in number, however the competition facing small business is huge. As a small business, you need to take advantage of any opportunity you can find. Here are a few tips to enhance the marketing effectiveness of your business: 1. Brand Positioning One very common early mistake of growing business is lack of effective brand positioning, the strategic placement of ads to reach target demographics. The most efficient way to acco...

How Content Marketing Strategy Influences SEO

SEO is not just an Internet trick but an important tool with which you can grow your business online. However, SEO and content marketing goes hand in hand to bring the desired result. If you wonder how the two are relevant, we have penned down some ways in which content marketing affects SEO. Bite Size Content Over the years, the length of content has always been a controversy. However, when Twitter came up with a 140-character policy, content marketing changed across va...

Simple Tips To Creating Authoritative Content For Your Blog

The blog of your business website is more than just a filler page to add trivial content. A blog can be a vital turning point in the success of your business. Customers may find your business through keywords written in your blog or become convinced of the quality of your product by its content. The purpose of your blog is to demonstrate your authority and expertise in your area of business. Here are a few ways to bolster the effectiveness of your blog: 1. Pick a topic T...

How to Fix a Reduction in Traffic after a Website Redesign

No matter how well a website was initially designed, the time will come to redesign the site. Redesigning a website is vital to maintaining the quality of the site and should be done a relatively regular basis. While doing this usually increases traffic, a drastic redesign can be detrimental to your website’s traffic. Here are a few ways to prevent a reduction in website traffic after a redesign: 1. Check your Redirects This is the most important step after a websi...

3 Effective Ways to Build Immediate Trust on Your Website

Multiple sources have claimed that users decide whether they want to stay on a website within 10 and 15 seconds of opening the website. This means that you need to reel your visitors’ interest in quickly. This limited time that you have is primarily determined by how well your website is set up to gain the trust of visitors. This is an integral part of web marketing: making your site trustworthy. Here are three simple ways to build trust on your website: 1. Set up a...

How Web Design affects Content Marketing

How a customer perceives your business is determined by how well the website is designed. From the choice of color to the user interface, it all adds up to how a customer responds to your business. If a website is poorly designed a potential customer can change their mind and close the website entirely. Content marketing is the most important part of getting and keeping visitors to your website. Here are ways that good web design can bolster the strength of your content marketing....

6 Web Design Questions A Professional Will Ask You

Your online presence is hinged on your website and to get qualified leads and active engagements, which is why you should hire a web design professional. You can work with a professional web designer such as REK Marketing if you have no prior experience in web design. Here are a few questions web design professionals will ask: 1. What type of business is it? In order for your web design agent to make the best website possible, they need to know what kind of business you ...

Expert Tips To Help You Master Web Development in Orlando

The internet has come a long way from its inception. Businesses and the private and public sectors alike are adopting the internet to improve their chances of gaining market leadership. Web developers are also gaining from the explosion of the internet. There are more opportunities in web development now, more than ever before. Web development skills take only a short time to learn, but a lifetime to master. Here, we've compiled a list of tips and tricks that can help ...

4 Principles That Will Perfect Your Web Design

The internet has gotten so popular, that everyone seems to be creating a website for almost everything these days. The competition for attention on the internet is becoming more intense, and people are going the extra mile to get their website right where internet users will notice it. Here are four key design principles that will guarantee your website has solid design: Keep Your Design Balance Balance is key to having a perfect web design. If you overload you...

4 Effective Ways To Boost Web Marketing

There has been a steady rise in the use of web marketing to boost the sales of products and services for small, medium and large-scale businesses in recent time. Over the last decade, there has been a steady increase in the number of hours people spend on the web. Whether they are socializing or searching for information, many people dedicate a lot of time online. Without a doubt, the internet is the best place to advertise your goods and services on a platform where you can reach a limitless...