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6 Ways to Improve User Engagement on Your Website

As time goes on, the attention span of the average person drops. This is due to a rapid acceleration and expansion of information access. The top businesses in the world have mastered the ability to cater to the attention span of their customers, and as such, have perfectly calibrated websites. Here’s how to keep your website up to par with the competition. 1. Reduce Page Load time Keep your page loading time to a minimum. If possible, make sure your website is cod...

Google Tools that your business needs

Since its establishment, Google has gone on to become a multibillion-dollar company that has taken over the internet. Virtually every company involved in one or more forms of internet marketing have to deal with Google. From SEO to Web Marketing, Google is an integral part of the entire process. The company has created some useful tools to cater to the needs of every business and individual. The following are a few Google tools that are imperative to the growth of your business. 1....

About Facebook Ad Targeting

Facebook is the reigning monarch of all social media platforms. After dethroning Myspace, Facebook has continually grown into the titan of a company it is today. As it expanded, it has become a plane of immense business opportunity through lucrative advertising algorithms. With 2.32 billion monthly worldwide users, Facebook is a honeypot of potential customers. In this article, we’ll take a look at some of the greatest advertising opportunity Facebook monitors Purchasing Beha...

Five Important tips to follow For Content Marketing

Once you have sorted out the aspect of content creation for your SEO, the next step is to launch a successful content marketing campaign. Below are some tips that will help you stay on track and achieve a successful content marketing campaign. 1. Maintain Simple Language Content marketing is a form of direct communication with your audience. Don’t subject your audience to paragraphs of jargon they won’t understand. Maintain transparent and deliberate communic...

Identifying the SEO tools that work for your business

Even though everyone using SEO aims for success, the approach for each business is different. If a business is locally listed or it operates majorly as a brick and mortar business, the approach will be different from an online-based business. This means each business needs to find out the SEO tools they should be using. Here are some tools that will calibrate SEO methods to fit the needs of your business. SEO Tools Designed for Local Businesses. For maximum success in yo...

Web Development: The Backbone Of Web Promotion

The formation of web development has evolved since the inception of the internet, and it’s now the backbone of marketing on the internet. Here’s everything you need to know about the most recent boom in business marketing: Purроѕе оf web development Web development begun in the late 80’s and early 90’s as businesses began to embrace the power of the internet as a plane of interaction. In its primitive phases, web marketing was exclusive to em...

What To Ask Yourself Before Web Design

Web design, without a doubt, is a vital component for any business looking to thrive in today’s market. While it is essential, you need to have all your ducks in a row before you undertake such an investment. Let’s take a look at some gray areas you may need to clear up before beginning the process of web development. Why Do You Want a Web site? What exactly is the purpose of your website? Do you want to conduct business operations directly online, or simply ...

What to Know About Location-Based SEO

SEO in Orlando Search Engine Optimization is an important factor in growing a business. Taking advantage of SEO fully involves the use of location-based SEO. If you’re in business near the Orlando area, it’s in your best interest to calibrate your search engine optimization to your specific area. Here’s what you stand to gain from location-based SEO: Benefits From a tourism standpoint, using specific location information to promote your busi...

Terms Used in Web Marketing

As the role and inner workings of the internet have grown more complex, so has the role and terminology associated with web marketing. In this article, we will help you get up to speed with all of the web marketing jargon being used today. Look into each of these terms to get a better understanding of the process as a whole. 1. Ad ѕрасе The location and amount of space an advertisement takes up on a webpage. The cost of this increases more as the popularity of the w...

Web Marketing for Beginners

A majority of business owners have websites but are unaware of the complex practice of web marketing. Web marketing is the future of business and is essential to any successful modern practice. Here’s everything you need to know if you’re new to the concept of web marketing. What is web marketing? Web or internet marketing broadly refers to marketing efforts that are done online to help spread the word about a business’s goods and services. There are ma...