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Design Your Website With Your Target Audience in Mind

Before you start designing a new website, it is crucial to identify your target audience. Your customers should dictate many choices that you make along the way. These choices may stand in stark contrast to your personal preferences. Here are some key ideas to keep in mind.   Know Your Audience If you have a current website, then spend some time studying your current heat map so that you know where customers click and their buying habits. Then, move elements around ...

Top Mistakes Made by Web Marketing Agencies

Many businesses pay thousands of dollars to web marketing agencies to get their websites to perform better, and your company may be one of them. Usually working with a marketing agency is money well spent. Some businesses find that their websites do not perform any better than they did when they were doing it themselves. If this is true at your company, then there may be many reasons why.   Poor Backlink Profiles There are several reasons that your backlink profile ...

Judging Your Website

Your customers, Google, and others judge your website, but before they do, you need to judge your website. Looking with a critical eye ensures that you know what others are seeing on your website. Just like judges at an animal show, there are several different factors that you need to consider before arriving at your overall opinion. Thankfully, Google gives some advice on how to judge your site.   Quality Content Google urges you to be comprehensive, insightful, an...

Tips for Improving Your E-A-T

One of the acronyms that you need to be familiar with to be successful in building your online presence is E-A-T. It stands for expertise, authority, and trustworthiness. When Google raters look at your website, they are commanded to judge each of these areas. Google builds EAT into every algorithm. Therefore, it is essential that you concentrate on these three aspects when constructing a new website or adding to your current one.   Why It Matters Proving to Google ...

Recovering From Google Core Updates in 2019

On March 12 and 13, Google rolled out a core update to their algorithm. While they announced this update, they likely rolled out another update in late June. While some websites saw their search engine result page ratings take a drastic jump upward, others saw them take a disappointing plunge. If you were one of those who saw your site go lower, then follow this helpful advice to regain your former position. Concentrate on the End-user The focus of every page on your web...

Get Better Sales From Your Website

You spent hours developing your website, or you spent thousands of dollars of hard-earned revenue. The experts promised that if you built a great website, then your sales would skyrocket. You have not found that to be the case, however, as your sales are not climbing as quickly as you had hoped. There may be some quick fixes that can produce the sales results that you want from your website. Your Website Needs to be Customer Focused Focusing your website on your customer...

Tips for Improving Front-end Performance

If you have a website with outstanding front-end performance, then it is much easier to meet your company’s web marketing goals. While you cannot control your user’s connection speed, improving how fast your site loads helps to retain more visitors to your site. When pages load quickly, your viewers have a better user experience, which may impact the amount of money that they spend. Google and other search engines test your site’s speed. They usually place faster-performing ...

4 Website Development Tips for Orlando Startups

It is hard work starting a new company, and you have many different tasks on your plate. One of those should be getting a website built that will attract customers to your business. Employ these development tips to create a website design that is sure to connect with your target audience. Keep Words to a Minimum Unless you are writing a blog post, you should keep your words to a minimum. Many entrepreneurs put too many words on their page. Write your content. Then, go ba...

4 Tips to Creating Title Tags Like a Web Marketing Pro

If you want to get people to click on your content, then you must hook them in from the beginning with a great title. That can be difficult to do all the time. If you want to raise your organic traffic, use these title tag hacks. Employ Numbers Employing numbers in your title almost always increases click-through rates because the brain is wired to look for hard data. Since numbers are precise, the brain sorts them out from other words. Then, it sends a signal that you s...

Increasing Your Trustworthiness Across the Internet

Approximately 63,000 searches are done on Google each second, and you want people to find your business when they enter a search term like SEO companies in Orlando, plumbers in Orlando or counselors in Central Florida, into the search engine box. The first thing that you need to do is have a great website filled with outstanding information. Many of your competitors have one, however, so that is unlikely to set you apart from the crowd. The second thing that you need to do is build your trust...