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Common Bad SEO Practices You Should Avoid

Prioritizing SEO is important for promoting your business, but it can lead to some poor marketing practices. Trying to spread your brand far and wide can spread it thin as well. Here are some of the pitfalls to avoid when working toward search engine optimization: Poor or duplicated content Uninformative and repetitive content doesn’t deter customers, it flags your content from Google priority. You will be less likely to be prioritized by Google if your content lac...

Tips For Choosing The Best Domain Name For Your Website

Are you creating a website, but don’t know what domain name to go with? The domain name you choose is an important keystone of your online presence. This decision must be made carefully, so here are a few tips to help you settle down on the right domain name for your business: 1. Brand domain Simply using the name of your business as the domain name of your website is great for solidifying your brand. There are many successful businesses that operate online who&rsq...

Why Organic SEO Is Superior To Pay-Per-Click

Organic SEO is the use of careful marketing practices to attract customers and generate interest in your business. Pay-per-click (PPC) is the purchase of ad space on the front page of search engines to guarantee search engine priority. Organic SEO is far superior, and here’s why: Trust and Impression Data obtained from SERPS (Search Engine Result Pages) report that 77 percent of internet search engine users prefer to click on actual search results over paid ads. PP...

How Web Design Affects SEO

The SEO strategy of a company is a critical point in its development. It allows it to quickly position its site at the top of the search engine results, attract internet users to its site and generate more revenue. To establish a solid foundation for your SEO strategy, here are some tips that will enable you to integrate SEO into your website as soon as it is created. Work on the contents of your website Consider the market you’re in and decide the type o...

The Importance of Content Building in SEO

Content is King Content is the medium by which SEO boosts your business. Think of your online content as a river through which business flows to you. What separates mediocre business websites from the cream of the crop is content. Here we will discuss how content paves the way to success and how you can create your own unique content. What is content building? Good content not only assures you of revisits from your current range of readers, when done right an...

5 Reasons To Invest In SEO

Search Engine Optimization is the future of marketing. This method will ensure your website shows up among the top search result in search engines that your potential customers use. A majority of transactions between households and firms begin on the internet. By mastering search engine optimization, your business can be shown directly to potential customers. Take advantage of search engine algorithms and bring your business to its full potential! Here are 15 reasons why Search Engine Optimiz...