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Tips for Using Effective Imagery on the Internet

Studies from the Social Science Research Network find that 65% of people are visual learners. Humans are visually inclined beings, meaning that it’s important to use imagery to capture attention. It is vital, however, to choose the right images for your website because you want to deliver a consistent message to your viewers. Here are some tips you’ll want to keep in mind when choosing the right images for your website. Choose Quality Internet users tend to t...

Make the Most of Subheadings in Blogs

When visitors of your website read your blog, a majority of them are skimming through the fluff to find the information they’re looking for. If they do not find anything quickly that interests them, they are off to your competitor’s site to see what they have on a subject. It’s therefore paramount to not only capture your readers’ attention, but to guide them through your articles to retain their attention. Subheadings (like the ones in green below) are an ef...

Appearing on the First Page of Google

Many small business owners wonder how they can win the listing war allowing their website to be among the top Google results. The competition for these highly lucrative top spots on Google is fierce, as you may have already learned. The great news is that you don’t have to spend a small fortune to get to the top of the organic listings. As a small business owner, it’s important to market effectively and efficiently in order to grow your business. Here’s a few tips to help yo...

Use The Google Three-Pack To Build Your Local Business

Recall an experience in which you’re out of town and looking for a place to eat. Without a modicum of knowledge of the area, you have no idea where to look. Therefore, you pull out your smartphone and google “food near me”. Instantly, Google produces a list of local restaurants. What you’ll likely notice are the three most appealing choices in the area prominently displayed on the search engine. What you’re not likely to know is how these three businesses are for...

The Impact of Website Color Design

Many consumers buy products due to a subconscious inclination to do so. This is due to careful marketing tactics that have been mastered over the years. A key component of these tactics is the use of colors to manipulate the senses of the consumer. The same effect can be achieved with your businesses’ website. Here’s a list of popular color schemes that can aid in the marketing of your business: White White is the best hue to imbue the visitor of your website...

Ideal Content for SEO

Just as the best farms have well-stocked silos, the websites with the most dominant internet presence have an abundance of SEO mechanisms at work. SEO, or search engine optimization, is a combination of methods that increases the likelihood of a website being a high-priority search result. Here’s a guide on optimizing your content so your business can be a search engine favorite: Choosing the Right Keywords As a small business, your best option is the use of locati...

The Customer's Journey

No matter what product or service the customer is looking to buy, the process they go through is similar. The following is a rundown of the consumer’s decision process when it comes to deciding what businesses to buy from. Initial Need Every economic transaction begins with a need for consumption. The customer’s journey of making a purchase begins with a want or need of a product or service. This demand can be determined by a host of factors, but the bottom l...

Reasons To Switch To Web Marketing

Every business aims to keep the customers coming in at a steady pace. This is why marketing is necessary to introduce your products and services to potential customers who might become a crucial part of your customer base along the line. Traditional marketing has been employed for years to drive customers but with the adoption of the internet and rapid change of interest to digital means, web marketing is becoming a trendsetting sector. Web marketing is the process of usin...

What Your Business Stands To Gain With Web Development

In an information-hungry era driven by technology, more people rely on the internet for information. People and companies flood the internet daily seeking different information to better their lives or satisfy curiosity. If you have a business and don't have a website or any other sort of online presence, you're missing out on a huge opportunity to expand your business. In this post, we'll briefly pinpoint the benefits of web development and how your business c...

Crucial Questions To Ask Before Getting A Web Design In Orlando

Whether for a business, or other purposes, web design can be beneficial to you and your prospects. Good web design enhances user experience and keeps people on your site until they get what they want. Fluid, user-friendly websites are essential for running a modern business, but creating one is no simple task. If you decide to consult with a web designer, be sure to ask the following questions: 1. Does their Portfolio Appeal to Your Preferences? It's a common practic...